EdenCancan owner and creative director Nick Ede has started charity specific campaign agency East of Eden, which launched March 1 with clients including We Day, Style for Stroke and The Rwanga Foundation.

Ede, who's worked on campaigns with an extensive list of charities including BBC Children In Need, Jeans For Genes and The Eva Longoria Foundation, said 'We aim to make a massive difference to charities all over the world. East of Eden believes we can make charity accessible'.